Magic Books

Magic Books is a bookkeeping and payroll services firm based in West Des Moines, Iowa, helping small and medium-sized businesses keep their financial records accurate, organized, current, and ready for decisions. The firm is operated by Magic Studios LLC, doing business as Magic Books. Founded in October 2020 by Darryl Jose, Magic Books has a team of 24 that works remotely with business owners across the United States. Our core service is bookkeeping. We keep financial records accurate, organized, and up to date. That work includes recording income, tracking and categorizing expenses, categorizing transactions, and reconciling bank accounts so the books match bank records. We prepare clear financial statements, including profit and loss reports, balance sheets, and cash flow statements, monthly, quarterly, or annually, and can also prepare custom reports. We manage and maintain the general ledger, including entries, adjustments, and monthly closings. For businesses that have fallen behind, we offer catch-up and cleanup bookkeeping. That support can include bringing missed periods current, correcting uncategorized transactions, completing missing bank reconciliations, and getting the books back to a reliable state. After a cleanup, we can continue with ongoing monthly bookkeeping so the records stay current. We also provide payroll support. We handle payroll processing so employees are paid accurately and on schedule. That work can include payroll calculations, issuing pay stubs, handling direct deposits, and year-end W-2s and 1099s issued through Gusto payroll. We work in QuickBooks Online and run payroll through Gusto. Payroll can be paired with monthly bookkeeping, so day-to-day books and payroll stay with one team. Beyond core bookkeeping and payroll, Magic Books offers accounts payable and accounts receivable support. On the receivables side, we generate and send invoices, follow up with customers on outstanding payments, track and apply customer payments, and prepare aging reports. On the payables side, we process vendor invoices, communicate with vendors, track and categorize expenses, and manage payment disbursements. We also offer cash flow monitoring and forecasts, customized financial analysis and reports, and budgeting and forecasting. For clients who need broader financial support, we offer fractional CFO services, including financial planning, budgeting, forecasting and modeling, financial analysis, cash flow management, investor-relations support, and guidance and due diligence support for mergers, acquisitions, or partnerships. When records need to be ready for an outside review, we can prepare documentation and reports needed for audits. Magic Books also works as a back-office partner to CPA firms. In that role, we handle day-to-day bookkeeping and routine accounting tasks under a white-label arrangement, so the work can appear under the CPA firm's brand. Magic Books is a bookkeeping firm. We are not a CPA firm, and we do not prepare tax returns. Onboarding begins with an initial setup. We collaborate with the client's team to understand their processes, accounting software preferences, and specific requirements, then provide regular updates and tailor our bookkeeping to each client. Prospective clients can schedule a free consultation. We use secure software platforms to manage sensitive financial data. Magic Books serves small and medium-sized businesses across the United States, including startups and growing enterprises, as well as CPA firms that need back-office bookkeeping support. Our office is at 6600 Westown Parkway, Suite 255, West Des Moines, Iowa 50266. Reach us at [email protected] or (515) 809-7770, or visit magicbooks.xyz to learn more and get started.